Friday, April 20, 2012

Apple defends 4G Branding Down Under



In an ongoing battle in Australia over the use of 4G in the iPad name, Apple's now arguing that its naming convention adheres to the standard use of the term 4G. According to a report in The Australian, Apple claims, 
"The descriptor '4G'... conveys to consumers in Australia that the iPad with WiFi + 4G will deliver a superior level of service in terms of data transfer speed (consistent with accepted industry and regulatory use of that term), and not that the iPad with WiFi + 4G is compatible with any particular network technology promoted by a particular mobile service provider in Australia."
...More at iPad 4G branding strategy defended by Apple in Australia


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